Jeroen Egtberts

Managing Director MNP flowers

Thank you for taking the time to review our website. We proudly present a range of (new) products that are reliable, stunning, unique and all the highest quality.

At MNP flowers, we greatly appreciate the opinion of our business partners. We would like to invest in a long lasting relationship with you and involve you in all our whereabouts. We truly value your expertise and would like to work closely together on the selection, introduction and marketing of new quality Suntory® genetics.

This year we would also like to meet you. At international exhibitions, home shows here in Leimuiderbrug, The Netherlands. We believe that a durable and pleasant partnership will increase the market share of Suntory® genetics, therefore we will actively keep you posted about new introductions, marketing strategies and selection process.


 The business of MNP flowers can broadly be divided into four activities nowadays. Each year MNP flowers selects new and innovative varieties.


MNP flowers introduces new Suntory® genetics onto the European horticultural market. The breeding process takes place in Japan, where an extensive team of plant professionals works passionately on breeding the perfect plant for gardens and balconies worldwide. MNP flowers is specialized in selection among other things. We have several selection specialists, who all have an extensive knowledge about the European horticultural market. Together they make a selection of plants and varieties that suit the European market perfectly.

Plants and varieties that make the selection will be tested extensively at several testing locations. Plants are being tested on rain resistance, sturdiness, color consistency, etc. At MNP flowers we value the opinion of our business partners concerning new plant introductions. Therefore, our business partners are closely involved in the selection and testing process.


After the final selection, there will be decided which varieties are dropped, retested and introduced. This is where we start building brands!

The marketing department of MNP flowers is the creative heart of our organization. For the varieties who will be introduced we do market research. We examine who will be the customer and what his or here perception of the new product is? This is very important for “positioning” the product in the market. We think about “product naming”, the total concept and finally we come to the ‘brand design”. From now on we begin creating a brand with its own logo, labels, pots, leaflets, website etc., ready to market!


One important activity of MNP flowers is bringing our new varieties (novelties) to the people. Part of the new introduction strategy of MNP is the spreading of novelties over the year. MNP flowers will introduce new varieties three times a year, during the IPM in January, the Flower Trials in June and the FloraHolland Trade Fair in November. This way there is always a reason to visit MNP flowers, during exhibitions on location or at home during the Flower Trials. Here business partners can show there interest for the new crop and decide if the want to test them on their own location or put them in their catalogue already.

For every Suntory® variety a licensee fee has to be paid. MNP flowers gives this licensee fee back to its business partners by creating marketing concepts, arranging free publicity and PR, guarding plant quality, etc.


Because a licensee fee has to be paid we are obligated to our partners to be them as much of service as necessary. Therefore, we keep in close contact and visit them as much as possible. To not only give them cultivation advise for propagation and growing Suntory Flowers crops, but also to listen to there experience in the field and to take this in consideration with the next cycle of testing and selection.

For questions and advice about cultivation, selection, marketing, sales, export, license administration and control please feel free to contact one of our experts you see below.




Suntory Flowers Europe is the most complete collection of high quality and famous brands and varieties. Not only for consumers but for propagators as well.


Always ahead and each year ensured of innovative new products, bred by the rewarded, innovative and quality breeders of Suntory Flowers Japan


We’ve build big and unique brands in the past. Like Surfinia®, Sundaville®, Senetti® and Princettia®. And we still do with Beedance® and Grandaisy® among others.


We have a relative small organization. Therefore, we are creative, have short lines of communication and we can respond to market changes very rapidly.


We have a team of professionals standing by to answer all of your questions. So if you are interested in a product from Suntory Flowers Europe, please feel free to contact one of our colleagues at MNP flowers.

Klaas Droog

Sales & License Manager
T: +31(0)172 – 506700
M: +31(0)622 – 396350
F: +31(0)172 – 506675


Erwin Giezen

Head Marketing & Communications
T: +31(0)172 – 506700
M: +31(0)619 – 945482
F: +31(0)172 – 506675


Juliette Einhorn

Quality & Selection Manager
T: +31(0)172 – 506700
M: +31(0)653 – 534192
F: +31(0)172 – 506675


Willem Mulder

Contract & License Administration
T: +31(0)172 – 506700
M: +31(0)612 – 125885
F: +31(0)172 – 506675



MNP flowers is with Suntory Flowers Europe represented on several events and trade fairs. This year we will be present at the IPM in Essen, Flower Trials in Leimuiderbrug and at the FHTF in Aalsmeer.

FHTF 2018

November 7th - 9th
Royal FloraHolland Trade Fair Aalsmeer. The fair is devoted to the opportunities and possibilities available to the horticultural sector to respond to market developments.

IPM 2019

January 22th - 25th
Internationale Pflanzen Messe (IPM) Essen, Germany. The international trade fair for plants is the world’s leading trade fair for horticulture.

MyPlant & Garden 2019

Februari 20th - 22th
Myplant & Garden – International Green Expo is the most important international trade fair for horticulture, landscape, garden and greenbuilding in Italy.

Seasonal Trade Fair 2019

For years, the Seasonal Trade Fair has been Royal FloraHolland’s major spring fair in Naaldwijk. It provides a podium for more than 300 growers of green and flowering house and garden plants, as well as a number of flower growers.

Senetti® Experience 2019


Spring Trials 2019

MNP flowers and Suntory Flowers Europe opens it’s doors with new genetics for licensees, growers, producers, and most important retailers. You will see things you didn’t see during the IPM or will see during the Flower Trials.

Flower Trials 2019

June 11th - 14th
MNP flowers, Leimuiderbrug, The Netherlands. 52 Breeding companies in three regions present their latest innovations and future developments in pot and bedding plants.

Salon Du Vegetal 2019

The biggest trade show in France (Nantes), dedicated to the whole sector of plants & flowers, gardening and landscaping.


These are our online catalogues. If you wish, we send a paper copy to you, please feel free to ask. Go to the Catalogue Request Form page and fill in the form.


Klaas Droog

Sales & License Manager

At MNP flowers we value the opinion of our business partners concerning new plant introductions. Therefore, our business partners are closely involved in the selection and testing process. For cultivation and selection advice please contact our cultivation expert Klaas Droog. Klaas has more than a decade of cultivation and selection experience and can give you tips and advice about propagating and growing the plants from the Suntory Flowers Europe.

MNP flowers is happy to guide their business partners while propagating and growing our plants. Therefore, we work closely with our licensees, customer service is of great value to us. If you are looking for information about growing certain varieties of the Suntory Flowers Europe, you can download the cultivation sheets of the product of your choice here.










Erwin Giezen

Head Marketing & Communications

MNP flowers is very proud to be working with its innovative and professional partners all through Europe. We work together with propagators and growers in every European country. Would you like to be partner of MNP flowers? Please contact us. At MNP flowers we are striving to make everything as easy as possible for our business partners. Therefore, important forms can be downloaded from the website www.suntoryflowers.eu. This includes Young plant request forms, royalty forms, mother stock declaration forms, etc. MNP flowers would like to assist their business partners with dashing new marketing materials. Marketing texts, posters and high resolution photos are all downloadable through our Suntory website. If you need specific marketing tools, feel free to contact the marketing department of MNP flowers.

Dynamic marketing concepts are extremely important if you want to be unique in today’s horticultural market. And that’s our goal. To create exceeding marketing concepts for our beautiful products.


Profit from the excelling marketing concepts that are created for all Suntory® genetics. Choose for the new Surfinia® label for example, or grow your Beedance® varieties in the specially designed printed growing pots.

Contact Us


Focused advertising for special target groups which highlights single products, and the Suntory brand, renowned throughout the industry. We have also standard publication texts and info for all of our products.

Press Information


You’ll find all information about our new and innovative products in one of our catalogs or leaflets. You can check these all out online, download them or ask for a printed copy here. We send your printed copy to you as soon as possible.

Online Catalogues


POS material are available for all Suntory® geneticss. This digital promotional material includes posters, brochures, labels, cultivation flyers, etc. We offer you a complete package of professionally designed and functional POS material.

Contact Us


We hope you enjoy your stay on our website. If you browse our site you will find everything MNP flowers and it’s Suntory® genetics has to offer. Next to that you can also take a look at our brand websites for more information about a specific brand.

See Below


At MNP flowers, we actively use internet and social media to communicate with our business partners. On Twitter for instance, we keep our followers posted about our whereabouts, considering plant introductions, marketing concepts and exhibition participation.

Spread The Word!


Suntory® genetics are explained in a simple way for consumers. Here you’ll find detailed information and simple instruction videos about pinching, potting, soil and plant combinations

Suntory Videos


Are you already a client? We have a special high resolution picture database for you where you can download all varieties! Go here and fill in the form to get your own username and password.

Database Entry Request


To keep up with modern standards of label printing and design, the marketing department of MNP flowers has been busy for the last two years making some changes and improvements to our brands, marketing concepts and to our labels. This means we have made better pictures of our varieties, created new logos, wrote new texts, made new designs and most important introduced successful new plant varieties.

We are not keeping these designs and new information to ourselves, but we want to share this with all our 7 authorized partners. So our customers (licensees, growers, garden centers etc.) can profit from these designs. The goal is not only sell more plants but also keeping the costs low, making a better and reliable impression to the end consumer and keep ahead of the competition.

The official brand labels are specially designed labels which tells the total story of the brand and its special characteristics. These days consumers want more! They want a special design, more background information, more feeling (experience) with the product and most important, help to create a see of flowers in their garden and a long lasting life for its money.

All the above things add extra value to the plant (brand), and will be achieved by using official brand labels. By using the branded labels, plants are visible and recognizable on store floors. They give more information and tell a clearer story about the good and different characteristics of the species in comparison to its competitor. This way consumers will come back to the store and hopefully re-buy the same brand, our brand! In the end more plants are sold and everybody in the (supply) chain will benefit. Do you want more information about Suntory Flowers Europe labels? Please feel free to ask Erwin Giezen (e.giezen@mnpflowers.com) from the MNP flowers marketing department. Or ask one of our official authorized label printers, click on the logos below and surf to their company website.


These are our individual brand websites. To support sales among customers. These websites are full of inspirational photos and tips & tricks on how to use their plants at home.