SELECTION & BRANDING
ABOUT
MNP FLOWERS
The core business of MNP flowers is introducing new plants and varieties
(Suntory® genetics among others) onto the European horticultural market.
MNP flowers provides licenses, devises new marketing concepts, monitors policy
and carries out selection activities for breeders in Europe. The MNP flowers
crop portfolio includes flowering indoor plants, shrubs, bedding plants and
rose rootstocks.
INNOVATIVE BREEDING
SUNTORY®
GENETICS
Suntory® genetics offer flowering bedding and pot plants
for every garden or balcony. From Petunia Surfinia® and Million Bells® to
Sundaville® and Princettia®, the collection includes only innovative top-notch
products. The genetics from Suntory® are known for their
superior garden performance and bring masses of flowers and vivid colors
to their surroundings.
FOLLOW YOUR NATURE
SUNTORY
GROUP
The Japanese company Suntory is an important player on the international
market with a range of different products including food, (alcoholic) beverages
and flowers. The company’s mission is to bring joy into the lives of its customers.
Flowers are perfect for bringing joy into people’s homes and gardens, and MNP flowers
is justly proud of its partnership with such a pioneering and innovative
company.
THE STORY
EUROPEAN
MARKET LEADER
In 1989 MNP flowers (Moerheim New Plant) started a partnership with the Suntory Flowers Ltd.
to introduce Surfinia® onto the European market. Surfinia® was the first trailing Petunia
grown from cuttings and a real breakthrough in the horticultural sector. It was the first
in a long series of innovative and successful bedding plants all grown from cuttings.
The strength of the breeders at Suntory Flowers Ltd. lies in their natural instinct for
spotting trends in the horticultural sector even before they have properly emerged.
CORPORATE IDENTITY
THE SUNTORY
SPIRIT
MNP flowers and Suntory® genetics has a new corporate identity. The new logo represents
the energy of water, the source of all life on earth and hence also the source of its products.
The fresh green color, the colour of life, represents the corporate philosophy: Suntory is fresh,
free and flexible. We are always open to new challenges and is keen to make the joys
of water available to everyone in the shape of flowers and plants.
The unique cooperation with Suntory Flowers Ltd. gives MNP flowers the opportunity to continually introduce new plants that are highly appreciated throughout the market chain.
1987
French connection
MNP flowers was established by the world famous ‘Koninklijke Kwekerij Moerheim‘ (Royal Nursery Moerheim) that was founded in 1888. MNP flowers has always been an innovator of and creator of new plant varieties. It was one of the first companies to actively promote its many new products, like the then innovative pink Delphinium in the thirties and the cut rose Sonia® in the seventies of the previous century.
As a rose producer and selector for the roses of the French breeder Meilland, MNP flowers made contacts with many foreign relations. Through one of these contacts, a Japanese company, MNP flowers learned of the first Petunias that were planted for test in a field next to the rose fields. Soon the first discussions started with the breeders of the hanging petunia Surfinia®. This all happened between 1987 and 1992 and resulted in a unique cooperation with Suntory Flowers Ltd.
Since 1947 Meilland Nederland is licensor and distributor in the Benelux for Meilland International. Who is also the main shareholder of MNP flowers.
1992
Intoduction of Surfinia®
MNP flowers obtained the European rights for all future products of Suntory Flowers Ltd. Through an unique system they launched Surfinia® onto the market together. The first varieties date from 1992 and until today the Surfinia® are one of the few products which the trade name is well-known by the European consumer. In addition, the Surfinia® has been the market leader in the segment of hanging petunias already for many years.
1995
Million Bells® and Tapien®
After Surfinia® new innovations followed, such as the Calibrachoas, sold under the trade name Million Bells®, and the Verbenas with amongst others the trade name Tapien®. These concepts have become widely accepted by all companies engaged in annuals and bedding plants. yearly approximately 120 million plants of the Suntory varieties are sold throughout Europe.
1999
Senetti® Family
Senetti® is a collection of revolutionary Pericallis hybrids from Suntory Flowers Europe. Senetti® thrives well in low temperatures and provides high colour impact early in season. Senetti® is available in a wide range of colours such as vivid blues, magentas, violets and stunning bicolours. Senetti® has large, daisy flowers, which bloom from early spring until summer. Senetti® is packed with flowers, up to 200 on a plant grown in a 10-inch pot. When the first flowers start to fade, plants can be cut back to rebloom later in season, extending consumer enjoyment.
2003
The Sundaville® Revolution
Suntory Flowers Europe released a true revolution in 2003 in the horticultural industry with Sundaville® Red, the first beautifully red Mandevilla, which has excellent branching and rich flowering. Sundaville® is a very strong plant for outdoor use like tubes and baskets. This Mandevilla requires little water and gives a massive flower show all through the summer, which makes it a low maintenance and user friendly plant for every consumer. That makes Sundaville®, the No.1 Mandevilla (Dipladenia) on the horticultural market.
2009
A new star is born
Princettia®, the compact Euphorbia, is a premium gift that can be given all year round. Available in gorgeous shades of pink and bright white varieties, which make it the perfect present for occasions like Valentine’s Day, Mother’s Day and Christmas. These plants are naturally compact with excellent branching and will produce many colored leaves. Its resistance to lower temperatures also make the Princettia® range perfect for outdoor use in every garden and balcony. Join in on the Princettia® experience!
2015
Bee inspired Beedance®
The original Beedance® range consists of compact bee & butterfly attracting Bidens with striking red and yellow colors. These strong and healthy plants are suitable for almost every climate and can be used as a patio plant, in balcony boxes, hanging baskets and as a bedding plant. There are two Beedance® varieties. The Beedance® Painted Red and the Beedance® Painted Yellow. Both of these varieties are irresistible to bees and butterflies, giving an extensive biodiversity to their surroundings. Because of its compact shape, Beedance® is easy to grow, perfect for modern cultivation. It has a strong spreading and trailing habit, which makes it suited for multiple purposes, including borders and hanging baskets.
2016
Bold & beautiful Grandaisy®
Could it be the sparkling sunshine, the occasional refreshing shower, the gentle breeze or the tender loving care that we devote to our cuttings? Whatever the reason, Grandaisy® will add a summer to your garden, patio or balcony. As the name suggests, Grandaisy® conjures up that special summer feeling: happy, care-free, innocent times, enjoying hot days and sultry evenings in the garden or on the patio or balcony. Grandaisy® is an uncomplicated, unassuming and understated plant that will give you summer every day. So its not just a pretty plant: Grandaisy® will put a smile on your face. Maybe that’s why consumers love Grandaisy® so much.
2017
Almost 30 years of cooperation
This year (2017) we celebrate the 30 years of cooperation between Suntory Flowers Ltd. and MNP flowers. The cooperation could be described as a phenomenal success story. With many successful plant introductions to come the next few years. You can be sure that we keep surprising you with stunning and innovative varieties. From who we all will benefit. Join us to the next 30 successful years to come!
This corporate movie shows you all the activities of MNP flowers. Each year MNP flowers selects new and innovative varieties.
Take a look the MNP flowers head office and home of Suntory® genetics in Leimuiderbrug near Amsterdam Airport Schiphol. It takes a while and intense selection to come from innovative breeding to a ready to market plant introduction.
